VP Marketing for an Internet Marketing Specialist Organisation

03 10-2014
VP Marketing for an Internet Marketing Specialist Organisation

The position entails overall responsibility for all of the firm’s marketing activities. You will develop a strategic Internet marketing plan and aid in designing, planning, directing, and coordinating the firm’s marketing efforts across all sales channels.


• Define the overall marketing plan and strategy of all the company’s web based services, primarily revolving around the company’s suite of SEO & Social Media products
• Develop and execute comprehensive & multi-dimensional PR, social media and digital advertising plans to increase overall brand awareness and to meet revenue goals
• Create innovative lead generation campaigns for all our web properties
• Review internal and external marketing data to identify opportunities and methods to capitalize on potential profitability
• Own all aspects of marketing operations, including oversight and integration of team members across various departments
• Coordinate and participate in promotional activities and trade shows to market products and services
• Responsible for coordinating all new product and service launches with the various departments and ensuring smoothly executed launches
• Formulating and executing well thought out content-based marketing strategies using the blogs and social media profiles of the company’s web properties
• Maintain a consistent corporate image throughout all product lines, promotional materials, and events
• Oversee, monitor and analyse competitive products, sales and marketing activities
• Develop a recommended pricing strategy to produce the highest possible long-term market share while meeting profit objectives
• Forge strategic alliances that fit in line with the business vision
• Build an nurture a collaborative team culture

Essential Skills / Experience:
• 10+ years total professional experience
• 7+ years of experience in Digital Marketing – covering either one or more areas of digital marketing including general online marketing, PPC management, social media strategy development and/or
• SEO strategy development.
• 5+ years team management experience
• Must have demonstrated a successful track record of developing, executing, tracking, improving and measuring brand marketing campaigns that have enjoyed success in improving brand awareness and generating new and increased revenue streams
• Creative, innovative and dynamic with leadership qualities
• Demonstrated ability to think strategically and act tactically
• Strong influencing, negotiation and relationship building skills
• Ability to interface internally and externally to meet company’s objectives

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