Media Planner

20 07-2012
Media Planner

Responsibilities:

  • Responsible for recommending the right Media and implementing the recommendation to achieve the marketing objectives of the client
  • Create a media plan based on the objectives and budget of the client
  • Research on product/service, brand, category and consumer
  • Research and identify the correct media
  • Identify and engage with the sources of media analysis figures
  • Analysis of cost efficiencies for all media and arrive at the recommendation to the client
  • Raising of estimates and acquiring approvals from the client
  • Implement the approved media plan
  • Negotiate the rates with the media
  • Work towards getting the best position in the media
  • Ensure that the communication comes out as per plan, coordinate with both the media and client in case of disparities
  • Responsible for the day to day budget for the media
  • Responsible for managing the database of consumers/ target audience for DMs/ EDMs.

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